Phonecare

2017 Eastland Shopping Centre

The basis of this design is to BOLDLY emphasis what the tenancy is selling.

This idea is enhanced by the the neutral grey background which acts as a canvas for the sculptural ‘wallpaper’ of phone covers. The black and white graphics on the rear wall draws you into the tenancy whilst the bright neon words, centred on the opening act as a beacon above the counter, both proclaiming its presence and stating clearly what is performed there.